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The web site local-smile.com states the following, "Local Smile Amsterdam, your personal trip advisor." We noticed that the website stated " We believe that visiting other cultures connects people and creates mutual understanding." It also said " We believe in travelling differently, that meeting locals enriches your experience. We welcome you with tea, coffee and cookies and listen to your personal interests, wishes and desires. We share our local secrets of Amsterdam. We give you tailor made advice and valuable tips. You will see Amsterdam through the eyes of a local. Or give us a call." The header had tourist information as the highest ranking optimized keyword. This keyword is followed by amsterdam which isn't as urgent as tourist information.